A 360 Brand Relaunch Campaign for AirAsia BIG

AsiaAsia BIG Loyalty rebranded in 2014 with a bang. To lead the communications, we partnered with the brand to create THE ULTIMATE BIGSHOT EXPERIENCE — A 360 campaign to reward its members with 10 Million BIG Points.

It was a 4-month regional campaign that climaxed with a star-studded event and YouTube series.

This campaign won a total of 9 awards at the Marketing Excellence Awards 2014, The Marketing Events Awards 2014 and the Loyalty & Engagement Awards 2014.

360 Campaign | Relaunch | Insurance | Regional