A 360 Chinese New Year Campaign for Uniqlo South East Asia

To many around the world, 2022 was the first Chinese New Year that we celebrated together with our families — the first time we could sit around and enjoy each other’s company in more than a year.

CELEBRATE NEW STYLES OF TOGETHERNESS was developed to capture the sentiments of consumers as the region was emerging from the Covid-19 pandemic. It was a celebration of families and friends finally coming together and creating new memories after an extended lockdown.

We focused on showcasing everyday styles that are accessible to all age groups and demographics. The campaign combined retail marketing, out of home, PR, influencer marketing, digital and social content, as well as an online game and Instagram AR filter.

Engagement doubled across our social platforms and sales exceeded KPIs.

The campaign was launched regionally in Malaysia, Singapore and Indonesia.

360 Campaign | Festive | Fashion | Retail | South East Asia | AR | Game