A Thematic Raya Campaign for a Global Bank

After two years of lockdown, HSBC wanted to make the Raya celebration much more enjoyable and fun by bringing Malaysians on a journey of optimism and positivity.

The Rah-Rah Raya campaign was a call to celebrate the Raya with a bang on a grander scale to build new joyous moments. Focusing primarily on digital touchpoints, we developed attention-grabbing visuals across digital and social. These were amplified through media support and KOL engagement. We even developed a catchy jingle for radio and mall ambience.

Thematic Campaign | Finance | Jingle