Live Coverage & Social Media Activation for Toyota Gazoo

TOYOTA GAZOO RACING is a global event held by Toyota to showcase its technology and racing heritage. In Malaysia, it is held 4 times a year over a fantastic weekend filled with fast cars, celebrity shows, games and food. LOKi has been their digital partners since 2018, tasked with creating an immersive digital experience and amplifying it through their social and digital channels.

We field a team of videographers, photographers, content creators and digital specialists to create engaging content on the go, telecast their races live and amplify them through strategic media buys, extending their reach live across the entire country.

In 2019, we won an award at the Dragons of Malaysia for Best Small Budget Campaign and nominated for the Most Effective Use of Social Media at the Markies Awards 2019.

Live Event Coverage | Social media | Live Streaming | Content Creation