A Thematic Campaign for an Eyecare FMCG Brand

Rotho Mentholatum Malaysia wanted a thematic campaign that would communicate its key USPs & RTBs for Rohto Cool Eye Drops. They needed digital-led creatives that could be adapted to their retail marketing effectively. They partnered with LOKi to create the SuprICEingly COOL campaign.

We created a series of brand and tactical videos, BTL prints and social content that brought that icy cool sensation and its benefits to life.

Thematic Campaign | Film | Eyecare | FMCG