The Agency for Integrated Care (AIC) aims to create a vibrant care community for Singaporeans to live well and age gracefully. mosAIC is an online platform for happenings in the Community Care sector by AIC.

To raise awareness of Community Care professions in Singapore, LOKi produced a video series to encourage the new generation of Community Care specialists. The videos feature young Singaporeans grilling industry veterans on the myths about their profession, roles and responsibilities. The video campaign was followed up by an Instagram contest to engage our younger followers further online. The campaign launched the brand's Instagram following, garnering an almost 40% increase in followers during the campaign duration.