Amid a rebrand, the renowned Belgium bag brand Kipling needed some help to refresh its brand identity and pivot to reach out to a younger audience. Kipling was looking for an agency to create digital content relevant for their 15 markets across the Asia Pacific. As their regional social media agency on retainer, LOKi understood the brand, direction & challenges very well. We were appointed to extend their brand's fresh global creative approach for the production of Spring Summer and Fall Winter 2018/2019.

The scope of work included styling, concept planning, photo and video shoots to create digital assets, social media content & a playbook for their Asia markets. Kipling Asia's playbook contained best practices for visual posting, guides, copywriting and tone to help the Asia markets kickstart and grow their digital presence.