Introducing the newest addition to your home - the De’Longhi virtual coffee machine! We created an AR filter for De’Longhi Singapore and Malaysia to promote De’Longhi’s new coffee machine colour variants.

With our AR filter, coffee lovers can pick and explore the famous Dedica in its six colourways at their fingertips anytime, anywhere. Users can open the filter on Instagram and watch as a beautiful, Dedica coffee machine appears on their screen. They can pick different colours and resize the Dedica to match the aesthetics of their home.

Along with producing the AR filter, LOKi crafted the campaign's social media branding and promotional content to feature product messaging, brand key visuals and influencer content presented in a seamless aesthetic rollout on digital platforms.