Elevating restroom hygiene, LOKi helped Kimberly-Clark Professional in their Asia Pacific launch of the revolutionary - ICON restroom system.

In a digital campaign, we urge facility managers to improve their hygiene management practices with the change in hygiene needs, especially since the pandemic. Kimberly-Clark ran a post-pandemic study with Australian & Thailand restroom users. LOKi’s role was to share insights from the findings and translate them to digital campaign assets, landing pages, infographics, ads and eDMs.

Together with the rollout of the study findings, Kimberly-Clark launched the sleek and stylish ICON restroom system. The ICON system is packed with technology that ensures maximum hygiene for all users. The dispenser features a unique design that simultaneously dispenses a single sheet of toilet paper, reducing the risk of cross-contamination. Facility managers can easily change the faceplate on the front of the dispenser to match the luxury aesthetics of high-end restroom facilities. LOKi created the campaign proposition, copywriting for the landing page, digital ads, infographics and email marketing messages for the product launch.